8 golden tips for the best ad

Do you want to become successful selling your vehicle or machine online? Then read our 8 golden tips. Mind you, in the beginning, creating an ad takes a bit more time, but this will totally pay off. Why? Because with these tips you can reach many more buyers and get a higher price for your product.

Good to know: the underlying idea with a professional ad is that you reach more buyers. Not only through our platform, but also outside our platform. The more information you provide, the better search engines index your ad. This means that a potential buyer is more likely to see your ad via search engines (such as Google and Bing) because you rank higher in search results.

Tip 1 | Make sure you have a catchy title

The title is the first thing read by a buyer. It is therefore important to name the most important USPs (unique selling points) here. Put yourself in the shoes of a buyer. What does he or she want to see here in order to click on your ad? Limit the title to 5 unique points separated by a separator. For example: Volvo FM 500 ADR | Sideskirts | EURO 6 | GLOBETROTTER | clean truck. No inspiration? Then check out our platform to see which words might make sense for your ad but avoid these common mistakes in titles.

Tip 2 | Take at least 5 professional photos

Photos sell! This is why it is important to include professional photos with your ad. The rule here is: the more, the better. Show all sides of your vehicle or machine and don’t forget to photograph the interior. It is also interesting to highlight unique aspects in a photo. It is important to take sharp photos. This also creates a professional look. Want to make sure you take good photos? Look online at other sellers or read our article on proper ad photos.

Tip 3 | Add a video

You might not be used to it or it might seem like a lot of work, but a video gives your ad a boost. Through a video, you give the buyer a full impression of what to expect from the vehicle or machine. It is easier to show functionalities and you can better map out where any damages are. And…. your ad gets a better/higher ranking on the platform and in search engines. This means greater reach and therefore more clicks on your ad! You can easily make a video with your phone and then upload it. Check out our tips for a good video.

Tip 4 | Fill in at least all ‘recommended’ fields

When creating an ad, we labelled some fields ‘recommended’. By this we mean: it is recommended to fill in this field. Why? Because visitors on TrucksNL often filter on these fields. If you do NOT fill in these fields, you are missing out on a huge number of potential buyers. Because if visitors filter on, for example, year of manufacture and you have not entered anything, your advertisement will not appear among the results. Make no mistake: by filling in recommended fields, your ad will be displayed up to 7 times more often.

Tip 5 | Fill in as many properties as possible

The more, the better. That’s the key to success when creating an ad. In addition to the recommended fields, fill in as many other fields as possible. Why? Because your ad will then be shown a lot more often a clicked on. Moreover, we promote vehicles from TrucksNL towards visitors under the term ‘Recommended for you’. Has a potential buyer searched for your entered properties? Then your product will be highlighted faster and more often. Nice touch: based on your registration number, we can import all the necessary data.

Tip 6 | Add a description with keywords

Fill in a clear description of your vehicle or machine. Describe the technical data and what belongs to the exterior or interior. Indicate if and where there is damage and the condition of the vehicle. Are there any extras? If so, this is also good to mention. Think carefully about what the buyer wants to know about the product. Will he or she search on specific terms via a search engine? Then it makes sense to include these terms or phrases in your description.

Tip 7 | Advertise in multiple languages

Over 60% of our visitors come from outside the netherlands. A large group of buyers that you can reach if you make your ad accessible in multiple languages. After all, each person searches for terms that are common in his or her own language. Choose at least English, German, French, Spanish and Polish to quickly increase your reach. Use translation tool Deepl to translate texts directly and specify via your account settings in which languages you can be reached.

Tip 8 | Use WhatsApp as a communication tool

To make contact with a buyer as easy as possible, we recommend adding a WhatsApp number as a communication tool. You will realise significantly more contact moments with potential buyers because it is an accessible way to get in touch. Do you want to approach this professionally? Then we recommend using WhatsApp Business.

Good luck with selling!

You are now fully up-to-date to create professional ads that make a difference. Are you ready for the next step? Then we can help you with extra online marketing tools. A valuable addition to put your business in the spotlights and boost your sales.