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This is how you find the right buyers

Do you want to grow your business? Sell more, faster, and for an even better price? Then read these 6 tips for finding the right buyers. In this blog article we take lift trucks as an example, but the tips can also be applied to other vehicles and machines.

In this blog article you’ll read:

Tip 1 | Place your advertisements online

English translation is included in the video

Tip 2 | Make an impression with a professional website

When potential buyers become more interested after seeing your advertisements, they want to find out next if you’re a reliable party. To do this, they search online for more information. Do you have a professional website for your company? If so, then you can make a good first impression and interested buyers are more likely to do business with you. Nowadays, you can easily have a website developed and for every budget. We too can help you build a professional website.

Tip 3 | Stand out with videos

English translation is included in the video

Tip 4 | Reach more buyers with online marketing

Keyword campaigns, retargeting and Facebook advertising. What do these terms have in common? They are online marketing methods that ensure that you not only reach more people, but also the right people. In short it works like this:

  • Keyword campaigns
    This makes your website findable in Google on relevant keywords. You can reach the very top of page 1, above the ‘free’ results if you do it well. You can set a keyword budget, so that it fits within any budget. You only pay when people click on the ad.
  • Retargeting
    This allows you to reach visitors who have visited your website or viewed your advertisements. When a visitor visits your website, he leaves behind a ‘cookie’. These cookies mare collected in a list. You can then reach this visitor again when he is on another website. He will then see a banner of your company. It has been proven that the more often people see something about your company, the more trust they will gain in it. When the visitor clicks on the banner, he is immediately redirected to your website.
  • Facebook advertising
    This is about creating advertisements on Facebook, through which you can promote your stock. You can then choose who sees your ads, so you can reach a large group of potential buyers in a short time. In contrast to advertising in a magazine, for example, you know exactly how many people you reach with your advertisements. Facebook advertising is part of our Advertising Booster, it allows you to reach more buyers and sell your stock faster. Want to know more? Have a look at the customer story of AZ Trucks.

Tip 5 | Send a newsletter

English translation is included in the video

Tip 6 | Make smart use of data

Are you afraid that you will not reach the right buyers with the above tips? Then make smart use of data. That works as follows. You collect information about people who fit the profile of your buyers. Then you focus all of your efforts specifically on the people who best fit your target audience. Sounds complicated and technical? It’s not if you look for a third party who already collects this kind of data.

Need help?

Do you not know where to start, or are you afraid that the above tips will cost you too much time? We’re happy to help you! We offer personal advice on how to create and place advertisements, and how to improve the online presentation of your company. We also collect data through various channels and learn as much as possible about your potential buyers. We do everything we can to guide you to the right buyer. That’s what we call: stronger together! Do you want this too? All you have to do is advertise on TrucksNL. We will then help you find the right potential buyers.

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