As a trader, you have a large stock of trucks, machinery and/or parts. Naturally, you want to reach potential buyers in as many ways as possible. What are the best ways to do this online?
1 | Sharing your offer on social media
These days, everyone has an account on one of the social media channels: Facebook, LinkedIn and Instagram. The chances are that your potential buyers can also be found here. Therefore, create a business page on one or more of these channels.
Then you can start promoting your stock on social media. Did you know that we can help with this? We have a social ad booster. It will bring your merchandise to the attention of potential buyers through a large reach on Facebook and Instagram.
Example of our Facebook advertisement
2 | Place a banner
An online banner is a (moving) image with a logo and a message. You can place this banner on several relevant websites where your potential buyers are present. With a banner, you can even reach interested buyers who have already seen your offer. This is a great way to remind interested buyers about your offer. Read more about banners on our product page.
3 | Sending emails with information about your latest products
Have you built up a customer base with email addresses? Send them your latest products. Chances are that one of these buyers is looking for more vehicles, machinery or parts.
Below is our email alert with the latest stock in a specific category
Just remember that you can’t just send an email to everyone. You need to take into account data protection regulations. In the Netherlands these are the AVG regulations, but also abroad there are regulations such as RODO. These regulations require that you first obtain consent from someone to send an email to that person.
Consent can be obtained, for example, by sending the buyer a notification when making a purchase, such as: ‘By making this purchase, I would like to receive messages about new stock’. You then need to make sure that someone can tick this box online or sign it offline. Someone also needs to be able to unsubscribe to stock news emails at any time. So always include an unsubscribe link.
4 | Get found on Google
Do you want to be present on your website when someone searches for what you sell? If so, you need to get found on Google. More specifically, you need to be on the first page on Google. A study conducted by SEO company First Page Sage shows that 39.6% of users click on the first search result after Google ads, 18.4% on the second result and 10.1% on the third result.
The number of clicks on different websites in Google
SEO? To get or keep one of these places on the first page at the top, you need to optimise your website, also known as SEO (Search Engine Optimisation). Optimisation means making your website even more user-friendly. This way, users of the site will find what they are looking for more quickly. For you, this means that they will make a purchase from you more quickly.
Don’t have your own website yet or need help optimising it? Our team of experienced web developers is ready to help.
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