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Finding the right buyer quickly

Want to grow your business by selling more, more easily and in less time, at an even better price? Then read these 6 tips for finding the right buyers. In this blog post, we use forklift trucks as an example, but the tips also apply to other vehicles and machines.

Tip 1 : Placing ads online

The video includes English subtitles

Tip 2 : Make a professional impression with a professional website

When potential buyers are interested in your ads, they want to know that you are trustworthy. To do this, they look for information on the Internet. Do they find a professional website for your business? You will make a good first impression and they will be more willing to do business with you. Today, you can easily have a website developed for any budget. We can also help you create a professional website.

We can also help you create a professional website.

Tip 3 | Stand out with videos

The video includes subtitles in English

Tip 4 : Reach more buyers with online marketing

Keyword campaigns, retargeting and Facebook advertising. What do these terms have in common? They are all online marketing methods that allow you to reach not just more people, but the right people. In a nutshell, it works like this:

What’s more, it works like this:

  • Keyword Campaigns This campaign allows your website to be found on Google for relevant keywords. It will appear at the top of page 1, above the “free” results. You can adapt this campaign to your budget. You will only pay when users click on it.
  • Targeting Reach visitors who have visited your website or seen your ads. When a visitor visits your website, they leave a cookie. These cookies are compiled into a list. You can then contact that visitor again when they are on another website. They will then see a banner from your company. It has been shown that the more people see about your company, the more trust they have in it. When the visitor clicks on the banner, they are immediately redirected to your website. Interested in retargeting? TrucksNL can set up a successful retargeting campaign for you.
  • Facebook advertising This involves creating Facebook ads, with which you can promote your stock. You can then choose who sees your ads, allowing you to reach a large number of potential buyers in a short space of time. Unlike advertising in a magazine, for example, you know exactly how many people you are reaching with your ads. Facebook advertising is covered by our Advertising Booster, which allows you to reach more buyers and sell your stock faster. Want to know more? Read the AZ Trucks customer story.

Tip 5 | Send a newsletter

The video includes English subtitles

Tip 6 | Use data wisely

Are you worried that the above tips won’t help you reach the right buyers? If so, make smart use of data. Here’s how it works: gather information about the people who match your buyer profile. Then focus all your efforts on the people who best match your target audience. Sound complicated and technical? Not if you’re looking for a partner who already has this data

Do you need help?

Do you need help?

Don’t know where to start or worried that the above tips are taking up too much of your time? We will be happy to help. We will give you personalised advice on how to place your ads and present your business on the Internet. We also collect data through various channels and learn as much as we can about your potential buyers. In this way, we do everything we can to guide you to the right buyer – that’s what we call working together to be stronger! Would you like to do the same? Just place an advertisement on TrucksNL. We will help you to find the right potential buyers.

Marieke Spanjaard
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